Tereza Murray

Steve Murray

Systems & Compliance

Steve Murray

Co-Founder & CFO

With firsthand experience as a successful franchisor, Steve Murray brings practical, real-world insight to every stage of the franchise development journey. He works closely with our clients to provide expert guidance across financial modelling, territory design, Disclosure Document preparation, and franchisor compliance. Steve’s strength lies in translating complex requirements into clear, workable solutions that set our clients up for long-term success. His approachable style and deep understanding of the franchising landscape make him a trusted advisor for businesses looking to scale with confidence.

Olivia Hitchens

Principal - Artemide Law

Olivia Hitchens

Principal - Artemide Law

Olivia Hitchens advises Australia’s largest retailers, franchised networks, property owners and high-net-worth families. Olivia is a renowned Retail Law expert and the exclusive legal advisor to the Australian Retailers Association and its members.
Olivia and her team prepare our client's franchise agreements assist with a broad range of commercial legal needs, and support onboarding franchise partners.

Leah Dengate

Systems Development Specialist

Leah Dengate

Document Development Specialist

As our Document Development Specialist, Leah and her team work closely with clients to transform their systems into clear, practical manuals that support scalable and consistent operations. With extensive experience in operational documentation, compliance, and process improvement, she ensures every manual is tailored to meet the needs of both franchisors and franchisees. Leah combines a strong foundation in customer service with a sharp eye for detail, making complex systems easy to understand and implement. Her work plays a key role in helping our clients build structured, high-performing franchise networks.

Caressa Mason

Marketing & Communications Coordinator

Caressa Mason

Marketing & Communications Coordinator

As our Marketing & Communications Coordinator, Caressa plays a key role in shaping and supporting the brand identity of our clients. She works across brand standards, fit-out guides, marketing strategy, and general communications to ensure consistency and clarity throughout the development process. Caressa’s eye for detail and creative approach help bring each brand to life in a way that’s both practical and visually aligned. Her support ensures that every element—from marketing collateral to customer-facing touchpoints—reflects the professionalism and values of the brand as it scales.

Yasmin McQuade

Copywriter

Yasmin McQuade

Creative Copywriter

Yas is a creative copywriter with a passion for storytelling and a knack for capturing what makes each brand unique. She works closely with clients to craft compelling narratives that bring their business concepts to life, highlight their values, and resonate with their target audience. With a strong background in sales, marketing, and creative writing, Yas blends strategy with creativity to help brands stand out in their industry. Her thoughtful, engaging approach to language ensures every message is clear, authentic, and aligned with the client’s vision for growth.

Diana Ruiz

Graphic Designer + Marketing

Diana Ruiz

Graphic Designer & Marketing Specialist

With degrees in Graphic Design and Multimedia and currently pursuing her Master’s in IT, Diana brings a rare combination of artistic vision and tech-savvy execution. Originally from Colombia, she has been calling Australia home for the past five years, working across branding, web development, digital marketing, and content creation. Whether it’s crafting stunning visuals, optimising social media campaigns, or diving into the latest tech trends, Diana does it all with passion and precision.