License Model
The licensing model allows a business (licensor) to grant another party (licensee) the right to use its intellectual property, such as trademarks, patents, or proprietary systems, in exchange for a fee or royalties. Unlike franchising, licensing provides greater flexibility with fewer operational controls, allowing licensees to run their business independently while benefiting from the licensed brand or product.
This model is ideal for businesses looking to expand their market presence without managing multiple locations and for licensees wanting to enhance their offerings. Licensing creates a mutually beneficial relationship, offering growth opportunities with less oversight and fewer restrictions than franchising.
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