How To Franchise Your Business (and why you should)

Affordable Franchise Development

Our development packages include everything you need to get your franchises ready for sale. With our comprehensive, end-to-end franchise development solution, you'll collaborate with our dedicated team throughout the entire process. You won’t need to rely on other providers or search for answers on your own. We’re committed to being your long-term partner.

Transparent and Effective

From the initial discovery meeting to onboarding your first franchisee, the process will be straightforward and transparent. You'll have real-time access to our progress through our project management software. Our streamlined systems and processes are designed to make everything easy for you to follow and implement.

We prefer to be upfront and transparent, so there are no hidden costs or ongoing licensing fees.

Speak with Tereza Murray

Your Growth Partners

When you choose to partner with us, you will work alongside a team with real-world franchise systems experience to guide you.  We have been where you are and embarked on the journey from an independent small business owner to a franchisor. As well as having franchised over one hundred businesses, our team has practical, hands-on knowledge gained from working in and managing franchise systems and can guide you through experience on how to franchise a business.

Tereza Murray introducing her franchising team to clients.

Who We Work With

Small business owners with less than 25 employees
Individual operators ready to expand their reach
Start-ups at the concept stage looking for an alternative to employees
Medium-sized businesses wanting to move away from an employee model
Businesses that require an alternative route to market for a specific area of their operations
Established franchise systems wanting to review their model and update documentation

Our development process

Operations Discovery

  • Corporate structure
  • Franchisee profiling
  • Operational analysis
  • Franchisee compliance
  • Head Office support analysis
  • Develop key operations manuals

Procedures Discovery

  • Analyse and record key administration and operational processes
  • Develop key franchise policies and procedures

Fee Modelling

  • Explore various franchise fee options
  • Set franchise fee structure
  • Financial modelling
  • Create a business simulator

Legal Documents

  • Finalise details of the legal structure
  • Franchise agreement prepared
  • Disclosure document prepared
  • Non-Disclosure document prepared

Territory Modelling

  • Territory modelling identifies the parameters of a sustainable territory
  • Territory mapping software used to create your first two territories

Marketing, Coaching & Launch

  • Brand and fitout guide
  • Growth objectives analysis
  • Launch marketing recommendations
  • Franchise prospectus
  • Franchise recruitment workshop

Franchise recruitment workshop

  • Enquiry management
  • Systems preparation
  • Recruitment process
  • Timing of documents
  • Execution and onboarding

Recruitment Guidance & Support

  • Assistance with the provision of information and documents
  • Feedback sessions following prospective franchisee meetings

Onboarding & Training

  • Preparation
  • Onboarding checklist
  • Granting manual access
  • Administration & systems training
  • Field training

Benefits of a Franchise Model

Expand without the need for your own capital

Franchising a business enables you to expand your operation using the investment from franchisees rather than having to fund it yourself. Irrespective of whether you have 1 or 20 franchisees, your fixed costs as a franchisor generally remain constant, but every new franchisee to the system provides you additional capital.

Franchisees have skin in the game

A franchisee typically spends an average of 8 years in a franchise system, whereas you are lucky to get 18 months out of an employee. Because they have made a real investment for which they want a return, franchisees are far more motivated to see a brand succeed and will generally work hard to ensure this happens. Employees have no such skin in the game.

Growth Can Be Rapid

The Franchise model allows a business to grow rapidly. Providing the franchisor has sufficient capacity to provide training and support, it is possible to onboard several franchisees in a very short period.

Reduced Overheads

Franchising a business allows the head office to function with a much smaller staffing resource relative to a similar-sized employee operation. This is because franchisees are responsible for many of the day-to-day responsibilities and tasks.

Increased Profits

The reduction or alleviation of management resources and other associated costs through franchising a business ultimately results in a more profitable outcome.

Fully Scalable Model

A franchise model allows the franchisor's organisation to grow exponentially from one set of franchise documents, so whether the objective is to open 2 more business units, or 200+, a franchise model makes this possible.

Expansion Into Additional Markets

Once the franchise documents are drafted it can be relatively simple to add additional services that complement and operate in similar industries and markets. This enables the franchisor and franchisees to achieve organic growth with little capital outlay.

Risk Reduction

Franchising a business significantly reduces the risk for the franchisor. In a typical franchise model, the franchisee has all the responsibility for the upfront investment in establishing the franchise, including purchasing plant and equipment, premises fit-out, hiring employees, and any working capital required in the beginning.

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Statistics
80 Percent

90,612 Franchise Units Throughout Australia

Source: Massey University Business School Surveys

32500 Franchises

516,488 People are Employed In Franchised Businesses In Australia

Source: Massey University Business School Survey

71 percent homegrown

1344 Number of Franchise Brands in Australia

Source: Massey University Business School Survey