CorAlliance® Model

the alternative partner growth model

The CorAlliance® model is an innovative and powerful alternative to other partner models such as franchises, licences, contractor arrangements, and cooperatives. It is ideal for owners seeking a growth model that delivers a flexible workforce with less liability, overhead, and resource drain.

Built upon a business alliance between the brand owner (Principal) and the local operator (Member). Members pay to join the CorAlliance®, which is structured around a collective of businesses uniting under a single brand. This collaboration allows members to leverage brand strength, buying power, extended reach, established systems, and support while retaining individual ownership of their businesses.

Principal (owner) Benefits

Invested, motivated operators growing your brand.
Growth funded by Members.
Rapid expansion.
Point of difference to franchises.
Relatively lower risk and expense compared to hiring more employees.
Improved customer experience.
Ongoing subscription payments.
Collective buying power.
Off the tools and focus on supporting Members, recruitment and innovation.
Promotes a collaborative and cohesive business community.
Attractive to individuals seeking an alternative to a franchise.

Member Benefits

Full training and branch set-up support.
Alliance Principal provides ongoing support and mentorship.
Proven model and systems.
Brand strength.
Ongoing innovation and improvement.
Alliance community support and camaraderie.
Supplier management and collective buying power.
Reduced reporting requirement.
Greater investment security compared to a franchise.
Voting rights and ability to influence key operational decisions.
No minimum performance criteria.
More operational control compared to a franchise.

CorAlliance™ Member Profiles

Individuals seeking a supportive pathway to self-employment and the benefits associated with proven systems, buying power and brand strength.
Business owners within the same industry finding it challenging to compete as an independent seeking to join a business alliance to leverage brand strength, buying power and support.